Public Relations and Communication Management

Question: Discuss about the Public Relations and Communication Management. Answer: Introduction: There are certain factors which make a conversation interesting. Mr. David Firkin's presentation must have missed those aspects. The reasons are discussed under: First of all, Mr. Firkin has presumed that all the staffs have enough knowledge about computer and thats why he used some tough technical terms about the computer network in his presentation. The staffs may be familiar with computers, but they may not have enough professional knowledge to understand those technical terms and these leads to a tedious presentation to them. Secondly, Mr. Firkin didnt interact with the audience. Participation of both parties makes a conversation more interesting. Maybe he talked too much and didn't talk to the staffs. This process contributed to the boringness. Thirdly, perhaps he didn't use any visual aids in his presentation. In a presentation, the audience likes to see power point presentations, video clips and colorful pictures. All these components make a presentation more interesting. The staffs listened too much for a long time and didnt get anything to see. It caused a dull presentation. Lastly, maybe he used some topics which seemed unrelated to the staffs and they got bored (Grunig 2013). To get the contract, Mr. Firkin should make another presentation which will include the following factors: Mr. Firkin should know who his audience is. It means he should know about their background and level of knowledge about computers. And based on that, he should prepare the presentation. The presentation should be built on the topic as off-topic presentations lead to boringness. He should focus on the needs of the staffs (adamsinstitute.ku.edu). Mr. Firkin should involve the staffs in the communication. It means he should let the staffs express their views about the topic as this process leads to successful communication. Another important aspect is using the visual aids. Mr. Firkin should use enough power points slides, video clips and colorful pictures to emphasize his talking points in the presentation. This process will make the presentation interesting and acceptable to the staffs (Yen 2015). Mr. Firkins presentation should have the Take-Home Message Persistent. It means he should present the topic in such a way that the audience can remember the key message of the presentation for a long time. He should emphasize the key points properly and there should be enough materials information to support the key points. There should be a flow of logic in the presentation. The presentation should have a proper beginning, middle and end. Mr. Firkin should be an entertainer. He can tell humor and also can use anecdotes to entertain the audience. This process will keep the staffs mentally present in the presentation. But he should not overdo it. Most importantly, Mr. Firkin should be a good listener while giving the presentation. He should listen carefully the issues faced by the staffs. Only then he will be able to deliver the proper solution. And lastly, Mr. Firkin should practice the entire presentation several times before he presets to the audience as practice makes a man perfect (van Ginkel et al. 2016). References: Grunig, J.E., 2013.Excellence in public relations and communication management. Routledge. https://adamsinstitute.ku.edu/. (2016).sites/adamsinstitute.drupal.ku.edu/files/docs/Improving_Oral_Presentations.pdf. [online] Available at: https://adamsinstitute.ku.edu/sites/adamsinstitute.drupal.ku.edu/files/docs/Improving_Oral_Presentations.pdf [Accessed 9 Sep. 2016]. van Ginkel, S., Gulikers, J., Biemans, H. and Mulder, M., 2016. Fostering oral presentation performance: does the quality of feedback differ when provided by the teacher, peers or peers guided by tutor?.Assessment Evaluation in Higher Education, pp.1-14. Yen, D.C., 2015. The use of peer assessment and reflective discussion to improve student participation and oral presentation performance in a technical communication classroom.Journal of Techno-Social,6(2).